
“I created The Engagement Ring Secrets to finally level the playing field so that the average person has the knowledge and tools they need to get the best price possible on their engagement ring.”
David L. Ross
Creator of The Engagement Ring Secrets
For David Ross, creator of The Engagement Ring Secrets, the passion to help men and women “level the playing field” with the diamond industry began with a visit to DeBeer’s Premiere Mine just outside of Johannesburg. At the time, David was working on a major development project for a large international bank and the South African government but he wanted to visit one of the diamond mines for himself.
Such visits are exceedingly rare to the Premiere Mine but through persistence and a few well-placed connections, David was able to secure a detailed tour of the entire facility.
In that mine, David found a 3+ carat diamond and when he asked his tour guide how much it was worth in its raw, uncut form he was astounded to hear “$3”.
Unfortunately, DeBeers didn’t let David leave with his $3 diamond but he was absolutely amazed how a $3 “rock” in Africa could be sold for $5,000, $10,000, or even $100,000 by the time it reached a jewelry store.
After telling friends about his “$3” diamond from the mine, one asked David to help him buy an engagement ring straight out of Africa “on the cheap”. David eagerly took up the challenge and helped his friend through every step of the process to secure an engagement for 99% LESS than he would have paid in the United States.
Word of David’s help soon spread to others looking to save a ton of money on their engagement rings and the inspiration for The Engagement Ring Secrets was born. Although David has helped corporate clients save or earn millions of dollars, he truly enjoys being able to help average guys and loving couples start their relationships off on the best financial footing possible with a ring they both can proud of.
To “level the playing field” and help average men and women get the best prices possible The Engagement Ring Secrets is filled with:

It’s simple: Buying an engagement ring is one of the BIGGEST single purchases most of us will ever make and our relative lack of knowledge and experience make it virtually impossible to get a fair price!
But while the legions of “secret middlemen” are brokering their deals and the jewelry store owners are marking up prices for average men and women like yourself, The Engagement Ring Secrets “levels the playing field” and helps you cut out the middlemen to serve as your most “trusted advisor” when it comes to getting the best ring for your money!
“If you only buy one book about diamonds, buy this one. The negotiating skills you will learn will save you thousands on your engagement ring and on every jewelry purchase you make for the rest of your marriage.”
Mosche Goldman
New York Diamond Industry Veteran
New York, NY

To Your New Life Together,
